Empowering Markets

EPCOR is actively involved in many projects designed to empower North American markets to reduce the environmental impacts of water treatment. In this section you can read about initiatives EPCOR has undertaken to promote water conservation and infrastructure renewal and to use pricing strategies to promote conservation.

EPCOR advocates market structures that incent power and water conservation. EPCOR believes all consumers need to pay the true cost of water. At the end of the day, passing on the true cost to customers is critical because it sends necessary signals, reminding us to conserve and make more prudent use of our resources.

Time to get serious about water

EPCOR's priorities are to:

work to dispel the myth of a limitless abundance of water in Canada.
enforce laws presently on the books so water operators have incentives to invest in infrastructure and innovative water quality systems.
give communities the right tools to meet the challenges they face.
EPCOR believes this requires challenging existing service delivery models and building partnerships between governments and the private sector. Working together, well-structured partnerships can help deliver improved quality and lower costs to communities.
move toward better integration of watershed management strategies with larger land-use policy.